w r i t i n g
Writing is everywhere. It's journalism, blog posts, marketing materials, reviews, rack cards, website content, social media content, and more.
Writing is also a key part of your communications and your brand: the quality must be exceptional, the style must be consistent, and the message must be clear and focused.
With over thirty passionate years of experience in copywriting; journalism and editorial; content and more, I can help you find and express your brand's voice.
Please have a look at some samples of my work in the links below. (Hover over any image to learn a bit more, and click to get the full details.) And then give me a shout to talk about your writing needs.
Meeting Peter Ling
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Brock Experiential Learning insights and info
The renaissance of The Imperfect Network
(aka The Imperfect Renaissance)
As I looked to revamp my services and make my work more meaningful, sustainable, and accessible, I wondered about how to structure the new Imperfect Network—and how to reach the ideal clientele.
In this time of enthusiasm about AI (yawn), the services I have been providing for decades are becoming less and less respected. Where graphic designers, copywriters, and marketing consultants could easily charge $100+/hr, the current market isn't sustaining that. As, perhaps, it shouldn't. This rate was not only not attracting my ideal clients, it was also beyond their budgets.
I also believe this is a capitalist trap—charge what the market will bear—when in fact I'm determined to uphold ethical commerce, and not extractive or oppressive work.
Thus the Imperfect Renaissance: providing the same high-level, high-quality services at a much more accessible sliding rate of $20–$50/hr, as determined by the client. And, to reinforce the 'Network' aspect of my business, I'm pulling together a community of small-business supports at the same sliding scale: accounting, admin, legal, therapeutic, coaching of many colours, and more.
I see a low monthly membership fee ($10) for service providers, in exchange for promotion of their work, as well as community supports (shared resources, networking calls, etc).
The immediate challenges as I see them are:
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clear criteria for both service providers and clients (including focus on social justice, community support, mental health, Indigenous and other BIPOC, 2SLGBTQIA, JEDI, etc)
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an organizational model/logistics that make all of these components (network, membership, clients) manageable
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finding and securing those clients
As above, I would hope for
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a business framework that would make it manageable and sustainable for me, as one person, to help the Imperfect Network
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innovative and refreshing ideas about how to maintain ethical standards across the board
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possible questionnaires for potential network members, as well as for potential clients
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financial models?
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